Then, during kickoff and the public phase, you’ll raise the rest of your goal through smaller individual donations from your entire donor base and perhaps event sponsorships or other revenue streams, depending on your plans. The quiet phase should end (and kickoff can occur) when you’ve secured 60-70% or more of your total fundraising goal. This long period consists of prospect research, conversations with major donors, and solicitations of the campaign’s largest gifts. Looking at the overall structure of a capital campaign, the kickoff comes after the quiet phase. It “kicks off” the beginning of the campaign’s public phase in which you’ll use larger-scale fundraising strategies, marketing materials, and events to get everyone excited to help you reach the goal. It marks the start of the public phase of the campaign that will push the campaign over its goal. The kickoff of a capital campaign announces the campaign, the amount of money already raised, and highlights the money still to be raised from the broader community. To embark on the last stretch of your capital campaign, you’ll need to publicly announce it and kick off its public phase. You’re nearing the finish line and feeling excited about what success will mean for your constituents and community.īut you’re not done yet-so, what comes next? You’ve raised the bulk of your campaign goal through one-on-one meetings with your organization’s top donors to explain your case for support and ask for gifts. You’ve defined your goals and objectives, gathered input, and laid out a plan for your capital campaign. It’s been a long, busy year (or more) of fundraising work. Let’s say you’re knee-deep in a major campaign. Guest Authors: Amy Eisenstein, ACFRE, and Andrea Kihlstedt, Co-founders of the Capital Campaign Toolkit
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